Registered NGO · Bahawalpur, Pakistan

Preserving Heritage,
Upholding Dignity.

In the heart of South Punjab, we bridge the gap between traditional craftsmanship and sustainable livelihoods for thousands of women artisans, families, and rural communities.

A woman artisan working on traditional embroidery
0+Partner NGOs
0kBeneficiaries
0Active Districts
0%Livelihood Growth
What we do

Scalable Solutions for Sustainable Change

Our multifaceted approach addresses the systemic barriers facing rural communities in South Punjab.

View All Initiatives
Primary Literacy
Education Initiative

Primary Literacy

Establishing 450+ community-based schools focusing on girls' primary and secondary education.

Mobile Health Units
Health & Wellness

Mobile Health Units

Delivering essential maternal care and pediatric services to remote union councils across Cholistan.

Rohi Solar Project
Climate Resilience

Rohi Solar Project

Combatting energy poverty through community-managed renewable micro-grids and clean water solutions.

Women Empowerment

Vocational training, microfinance, and market linkages that put economic power in women's hands.

Livelihood Development

Building sustainable income sources through skills, tools, and access to fair markets.

Humanitarian Response

Emergency relief and long-term recovery for communities affected by floods and drought.

The Rohi Collection

Artisanry as an Act of Empowerment

Every piece in our shop is handcrafted by a woman whose life is transformed by your purchase. 100% of proceeds are reinvested into local livelihood development.

Embroidery
Embroidery
Pottery
Pottery
Shop the Marketplace
Featured Look
Through RSP, I didn't just learn to stitch; I learned that my skills have value in the global market. Today, I support my children's education entirely through my craft.
Zainab BibiMaster Artisan, Ahmedpur East

In partnership with

UNDPUNICEFUSAIDPPAFAKDNOxfamBritish CouncilUN WomenUNDPUNICEFUSAIDPPAFAKDNOxfamBritish CouncilUN Women

Join the Rohi Community

Monthly dispatches on our impact, artisan stories, and heritage preservation efforts.